For Immediate Release

GLS Kicks-Off Client Seminar Series

MINNEAPOLIS – March 30, 2006 – On Thursday, March 30, GLS welcomed customers into their new Learning Center for the first seminar of the year, Out-of-the-Hat Mailing Tips and Tricks.

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GLS’ Mailing Operations Manager, Steve Lasher, lead this insightful mailing program. During the course, attendees were presented with a number of concepts on mailing rates and dimensions, plus tips for developing a successful mailing campaign.

Some of the topics presented:

  • Postage Savings through Proper Mail Processing Categories
  • Creative Postal Indicia
  • Laser Printing and Inkjet Trends
  • Marketing with Repositionable Notes

The second half of the seminar, the Ins-and-Outs of Personalization, focused on data processing and mailing lists. Topics included: data integrity, address block positioning and rules, file clean-up, merge/duplicate elimination and, lastly, the do’s and don’ts of form creation.
 

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“The information presented in this seminar was excellent. It provided more than just the basics of designing a successful campaign,” said Kristi Peterson, marketing communications manager for Lifecore Biomedical. “The tools that were provided as part of the seminar are invaluable to my communications team.”

GLS will offer three additional seminars this year: “In-the-Box” Packaging on July 20; Navigating Your Way Through PreMedia on September 14; and Get Personal ­ Making the Most of 1:1 Marketing on November 9, 2006.

To register or for more information, contact your GLS Account Executive or call Emily at 763.971.3274.

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