MINNEAPOLIS – September 2006

GLS Takes Clients to a New Dimension

On July 20, 2006, GLS clients entered a new dimension in marketing. During this seminar, clients explored various types of dimensional programs — from product packaging to eye-catching direct mail pieces to Point-of-Sale items. Reasons why to include dimensional marketing in the promotional mix were also presented.

Unlike flat pieces that follow a linear production process, dimensional pieces require a multi-faceted approach, including a bit of backward engineering. During the seminar, GLS Account Executive Jeff Rodmyre carefully laid out the intricacies of getting a dimensional project completed. Dan Anderson, GLS distribution services manager shared insights regarding materials management, kitting, mailing vs. shipping with a parcel service, and inventory management.

“Our company has contemplated adding dimensional marketing to our marketing plan for quite a while,” stated Christian Oleson, creative director with St. Paul-based Patterson Companies. “This seminar gave me the confidence to know that we’ll be able to get started right away and utilize dimensional marketing to spice-up our promotional mix.”

The seminar culminated with a tour of GLS’ manufacturing facility and a demonstration of packaging equipment in operation.

GLS Clients Navigate Their Way through PreMedia

September 14, 2006, found GLS’ clients preparing to take-off for flight through the prepress process. During this seminar, GLS PreMedia Manager Keith Sweat navigated customers through a wide range of PreMedia processes from proper file construction for print and image file formats to combating font problems. Clients also traveled through tips and tricks on how to get reliable results from the most used graphics applications.

Clients were presented with the differences (good, bad & ugly) between Adobe’s InDesign® and QuarkXpress™, and learned what features work, those that don’t and were provided tips for making the most of these tools.